PERSONALISATION FOR FASHION
MATCHING CLOTHES TO CUSTOMERS - BY BODY SHAPE
GROW IN-STORE SALES
No extra staff needed. We increase store turnover >25% by digitally empowering store assistants to sell, not just serve. Brands gain unfair advantage as we dramatically enhance margins & productivity. Our shopper data insight benefits your entire supply chain.
OUR HOSTED APP
An ‘Express Styling service’ accessed via hand held devices and screens in-store. Instantly turning unskilled store sales assistants into highly productive ‘personal stylists’. Shopper profiles are then accessible every time customers revisit (any) store in the future.
LOVED BY SHOPPERS
It takes less than TWO minutes to create a shopper profile and what feels like a magical ‘shopping experience’. Earning trust and loyalty by always giving unbiased, personalised recommendation – that’s accurate from the first visit. Store staff love it too!
OMNI-CHANNEL
Software designed to start in-store. However, we then use our ‘fact based’ data online, to powerful sales effect. Giving customers the same great, truly personal, shopping experience. A market leading ‘omni-channel’ solution for fashion brands & retailers.
HOLM
Feel at home with what you wear.
Why let your in-store customers waste time browsing? When they can enjoy their time choosing garments we know they will look great wearing. Let us show you how! Our personalisation capability is unrivalled. Highly accurate because we recategorise garments (with more than 163 trillion combinations) to match more than 4,000 body shapes for women alone. Using machine learning for continuous improvement and highly automated personalisation that can be replicated across sales channels. When it comes to personalised clothing recommendation - there really is 'no place like HOLM'!
a personal styling business, fully automated for retail
We know what it takes to delight your customers. We've harnessed technology to create the fastest, most accurate EXPRESS STYLING service, to transform the way people shop for clothes. Delighting shoppers by only showing clothes we know they will look great wearing!
creating best in-store service
Customer service is the key differentiator in an increasingly competitive marketplace. We digitally empower store staff to give a fully personalised shopping experience. Very little training required - just how to use a tape measure! The most efficient 1:1 service you'll find.
winning shopper loyalty
Our recommendation is immediately accurate on the first visit as it's based on factual data, not guesswork. We only recommend what shoppers look great wearing. Creating more than trust. We give confidence and transform the way customers feel about themselves.
BEST CLOTHING COLLECTIONS
Using our 'single customer view' data and our extensive garment knowledge, we provide brands with insight to create the best clothing collections. Meaning less gambling every season, at least half the returns, less discounting and significantly more 'full value' sales.
HOLM RESEARCH - SHOPPERS DON'T LIKE THIS IN-STORE...
HIGHLY EXPERIENCED TEAM
Our team is now eleven strong and growing. We're a team of pioneers with deep retail industry knowledge, fashion 'know how' and body shape understanding built into our algorithms.
cristina holm
SETSQUARED PARTNERSHIP
steve johnson
TRY BEFORE YOU BUY
Before we discuss pricing, we recommend you trial our service. We have prototypes (for womenswear) available for immediate testing. These require zero integration. We just need access to your collections a few days in advance and introduction to a store. See first hand the massive impact to in-store sales and service from just a single device in the hands of one of your sales assistants. See how much your staff and your customers love the experience! The last test we carried out generated additional revenue in half a day, enough to pay for 3 iPads as well as 3 annual licences of our software. Yes... in just half a day! Not a bad return on investment? (Oh... and absolutely nothing was integrated for the test).
IN-STORE
MONTHLYLICENCE
- Trials without integration
- Easy to integrate and scale
- Agile to develop / white label
- Minimal staff training
- Endless Aisle capability
ONLINE
LET'SDISCUSS
- Personalised Marketing:
- Bespoke B2C Apps
- Website APIs
- Direct mail
BLOG & HOT TOPICS
RESEARCH & DEVELOPMENTS
We’re women not smoothies – the problem with fashion retail personalisation
By Cristina Holm, co-founder HOLM
Retail personalisation technology is supposed to be the magic bullet for the problem of online fashion returns. But does asking shoppers to guess their own body shape provide accurate data or a good customer experience? […]
Retail – how women can get ahead – 5 lessons from Retail Week’s Be Inspired conference
By Cristina Holm, co-founder HOLM
Last week I attended Retail Week’s Be Inspired women’s conference in London along with a female colleague. It was indeed an inspiring day with panel discussions from retail’s top power players: Marks & Spencer managing director of clothing Jill McDonald, Mars Foods global president Fiona Dawson, and Karen Millen chief executive Beth Butterwick to name a few. […]
Nearly 22,000 retail jobs hit: is e-commerce completely to blame?
By Richard Burrell for HOLM
Retail news? Barely a week goes by without another chain parading its woes: announcing profit warnings, negotiations with creditors and store closures. BBC News today reported that 22,000 retail jobs are at risk in 2018 alone. The finger of blame is frequently pointed at the growth of e-commerce and Amazon in particular, but is it really that simple? After all, Amazon has been around since the mid 1990’s so it is hardly a new challenger.
Five ways to make in-store technology a success
By Robin Phillips for HOLM
A previous HOLM blog post discussed the importance of empowering retail sales staff with technology to put them on an equal footing with today’s ‘mobile first’ consumer. Yet there remains a reluctance among retailers to roll out in-store technology. They have their e-commerce platform for that sort of stuff after all. Then there is the risk of getting it wrong – an expensive mistake for any ambitious retail director.
But the problem is that customers simply do not silo your retail business into ‘stores’ and ‘e-commerce’; they view you as a single brand and expect a seamless transition between their online and in-store activities. In-store technology is the only way to provide this true omnichannel experience. Here we share five ways to make your in-store tech a success: […]
This person could save your fashion chain. Why not let her?
By Cristina Holm, co-founder HOLM
Which fashion retail head office positions didn’t exist 30 years ago? Head of Multichannel; social media manager; customer experience analyst… to name but a few. Yet on the shop floor we still have ‘shop assistants’ and that’s pretty much it.
In this post I’m going talk about how the role of the shop floor workforce has evolved dramatically in the past three decades. Next I will share four simple changes fashion retailers can make to ensure today’s sales staff feel relevant, valued and productive. […]
How to solve a problem like a store portfolio – and it’s not closures
By Emma Vickers for HOLM
Closures and portfolio consolidation are sure bets in the game of fashion retail results bingo, right up there with unseasonable weather. While the e-commerce boom has admittedly left the sector with too much space on its hands, bricks and mortar has been unfairly dismissed as a dying channel. This has resulted in customers feeling short changed when their local store gets the axe or, worse, watching it slowly decay due to under investment.
Here are five reasons it’s more important than ever to invest in stores and make sure the baby doesn’t disappear with the bathwater. […]
Returns – the true cost to fashion brands (and how to prevent them)
By Steve Johnson, co-founder HOLM
Technology has transformed the way in which we shop for clothes: purchases are made at the touch of a button. Yes, as we whizz towards a 5G world, the buying process has never been easier. It’s what happens next that has failed to keep up. Here we examine how ‘the returns problem’ is set to be the decade’s defining issue for online fashion retailing, and more importantly what can be done to solve it.
[…]
Want to reverse fashion retail store performance? Think how your customer feels.
By Cristina Holm, co-founder HOLM
It makes sense to start HOLM’s series of expert blogs with the why? Why, when bricks-and-mortar fashion shops are closing left right and centre, and there’s a bunch of tech companies developing online personalisation tools, am I launching a system that involves both of these things – interaction with a sales assistant and an app?
I’ll answer this question below, and also share my list of five free yet effective ways that will improve customer service in your store starting today.
[…]
SHOPPERS ‘REALLY LIKE’ CHECKLIST
Great customer service
Helpful, informed staff
Everything kept simple
Accurate advice
Convenience
Efficiency (saving time)
Well protected personal data
Nice surprises
How does your fashion brand and your competitors score versus this shopper checklist?
SERVICE FAILINGS YOUR SHOPPERS HATE
Being ‘sold to’
Speaking with ill informed staff
Returning anything
Getting bad advice
Visiting stores to see a website
Having their time wasted
Finding personal data misused
Being disappointed
Service that’s bad can kill a fashion brand, especially in-store. How does your business perform versus our checklist?