PERSONALISATION FOR FASHION
THE MOST POWERFUL CLOTHING RECOMMENDATION TOOL FOR FASHION RETAIL
GROW STORE / ONLINE SALES
Increasing website and store turnover by >25% by matching the right clothes to each customer’s body shape. Enhancing margins & store productivity. Reducing online returns by up to 70%
OUR HOSTED APP / WEBSITE
An ‘Express Styling service’ operating on websites or via an app in your stores – instantly turning unskilled sales assistants into highly productive personal stylists and purchases that rarely return
LOVED BY SHOPPERS
A magical shopping experience where only the best fitting clothes are presented to each customer. Unsurprisingly customers love it. As do store and digital teams – as they hit targets!
OMNI-CHANNEL
Software designed with the customer in mind. For stores, online and mobile locations. Giving customers highly personal & unified shopping experiences WHEREVER they choose to shop
HOLM
Feel at home with what you wear
The future of fashion is personalisation. Creating a far more sustainable industry by using customer data to develop better collections, to drive efficiency and to reduce waste
a personal styling service, fully automated for retail
The fastest, most precise EXPRESS STYLING service in fashion. Accurate from day one - online and in stores.
100% focused on every customer
Our algorithms accommodate for more than 4,000 female body shapes which means our recommendations are incredibly precise.
winning shopper loyalty
Not only precise, we also quickly win trust on that first visit. Making a great first (and lasting) impression for your brand.
data driven / better decisions
How we use data sets us apart from the rest. Contact us today to find out how we can improve your margins AND your impact on the planet.
HOLM RESEARCH - SHOPPERS DON'T LIKE THIS IN-STORE...
EXPERIENCED TEAM of pioneers
We're restless for change and improving fashion's footprint on the world. Our team has deep retail industry knowledge, fashion 'know how' and body shape expertise.
cristina holm
steve johnson
INNOVATION - for fashion
We seek fashion brands who want to innovate successfully. See first hand our impact on sales conversion and reductions in returns.
STORE tech
LICENCE
- Trial without integrations
- Easy to scale
- 'White label' solution
- Minimal staff training
- Endless Aisle capability
ONLINE TECH
LICENSE
- Personalised Marketing:
- SMS
- Website APIs
- Bespoke B2C App / Website
BLOGS & HOT TOPICS
WHAT ARE YOUR THOUGHTS?
Personal styling technology. Does it limit what my customer will buy?
A question we get asked a lot at HOLM is whether personal styling technology limits customer choice. Good fashion retailers are proud of their entire collections, so is it not bad business to tell a customer which five or six dresses she should be wearing? We agree. The HOLM app was designed to curate rather[…]
A dark day for retailers – how to stop Black Friday damaging your brand
UK retailers were today expected to rake in £2.44bn as shoppers hit the Black Friday sales. While the annual marketing frenzy may result in a sparkling top line, there’s a growing view it can have a damaging long term impact on a retailer’s profits and brand. Here we examine the dark side of Black Friday, and share[…]
Retailing and the Whale
Retailing gone wrong. How can we prevent the collapse of yet another UK department store? Retail veteran and HOLM chairman Richard Burrell penned this excellent thought piece on what’s gone wrong and how to fix it. Find the long form piece here or enjoy this abridged tea break read. From Orwell to House of Fraser[…]
Five things fashion retailers can learn from Amazon’s 4-Star store
Fitting room checklist – does your changing room look like this?
Changing rooms are an essential part of the fashion retail customer experience, Here are our top five tips to convert fitting room visits to sales.
5G is coming. Is your retail business prepared?
5G will transform retail 5G ‘fifth generation mobile networks’ is set to launch in the UK as soon as 2019. The retail industry needs to prepare if it is to gain from a world where users can connect no matter where they are and with the exact performance they need. 5G’s promise to deliver ubiquitous[…]
Fashion retail – what’s the difference between a size 10 and a size 10?
‘What size are you looking for?’ is a question that is losing your fashion retail chain sales. Don’t get us wrong, size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register and keeping their online purchase.
We’re women not smoothies – the problem with fashion retail personalisation
Retail personalisation technology is supposed to be the magic bullet for the problem of online fashion returns. But does asking shoppers to guess their own body shape provide accurate data or a good customer experience? […]
Nearly 22,000 retail jobs hit: is e-commerce completely to blame?
Retail news? Barely a week goes by without another chain parading its woes: announcing profit warnings, negotiations with creditors and store closures. BBC News today reported that 22,000 retail jobs are at risk in 2018 alone. The finger of blame is frequently pointed at the growth of e-commerce and Amazon in particular, but is it really that simple? After all, Amazon has been around since the mid 1990’s so it is hardly a new challenger.
Five ways to make in-store technology a success
A previous HOLM blog post discussed the importance of empowering retail sales staff with technology to put them on an equal footing with today’s ‘mobile first’ consumer. Yet there remains a reluctance among retailers to roll out in-store technology. They have their e-commerce platform for that sort of stuff after all. Then there is the risk of getting it wrong – an expensive mistake for any ambitious retail director.
But the problem is that customers simply do not silo your retail business into ‘stores’ and ‘e-commerce’; they view you as a single brand and expect a seamless transition between their online and in-store activities. In-store technology is the only way to provide this true omnichannel experience. Here we share five ways to make your in-store tech a success: […]