PERSONALISATION FOR FASHION
THE MOST POWERFUL CLOTHING RECOMMENDATION TOOL FOR FASHION RETAIL
GROW IN-STORE SALES
No extra staff needed. We increase store turnover >25% by digitally empowering store assistants to sell, not just serve. Dramatically enhancing margins & productivity. Removing waste and complexity using shopper data to benefit your entire supply chain.
OUR HOSTED APP
An ‘Express Styling service’ accessed via hand held devices and screens in-store. Instantly turning unskilled store sales assistants into highly productive ‘personal stylists’. Shopper profiles are then accessible every time customers revisit (any) store in the future.
LOVED BY SHOPPERS
It takes less than TWO minutes to create a shopper profile and what feels like a magical ‘shopping experience’. Store staff love it too! Earning trust and loyalty by always giving unbiased, personalised recommendation – that’s accurate from the first visit!
Our software is intentionally designed to start in-store. However, it’s then used to powerful sales effect online. Giving customers the same magical, truly personal, shopping experience. An ‘omni-channel’ solution and unfair advantage for our fashion retail clients.
Feel at home with what you wear.
Turn your store teams into sales champions! They only need to be trained to use a tape measure. Don't let your customers waste time browsing! Help them enjoy their time choosing garments we know they will look great wearing. Our personalisation capability is unrivalled. Highly accurate because we recategorise garments (with more than 163 trillion combinations) to match more than 4,000 body shapes for women alone. Using machine learning for continuous improvement and a high level of automation to replicate this service online. When it comes to personalised clothing recommendation - the service your customers trust - starts at HOLM.
a personal styling business, fully automated for retail
We know what it takes to delight your customers. We've harnessed technology to create the fastest, most accurate EXPRESS STYLING service, to transform the way people shop for clothes. Delighting shoppers by only showing clothes we know they will look great wearing!
creating best in-store service
Customer service is the key differentiator in an increasingly competitive marketplace. We digitally empower store staff to give a fully personalised shopping experience. Very little training required - just how to use a tape measure! The most efficient 1:1 service you'll find.
winning shopper loyalty
Our recommendation is immediately accurate on the first visit as it's based on factual data, not guesswork. We only recommend what shoppers look great wearing. Creating more than trust. We give confidence and transform the way customers feel about themselves.
BEST CLOTHING COLLECTIONS
Using our 'single customer view' data and our extensive garment knowledge, we provide brands with insight to create the best clothing collections. Meaning less gambling every season, at least half the returns, less discounting and significantly more 'full value' sales.
HOLM RESEARCH - SHOPPERS DON'T LIKE THIS IN-STORE...
HIGHLY EXPERIENCED TEAM
Our team is now eleven strong and growing. We're a team of pioneers with deep retail industry knowledge, fashion 'know how' and body shape understanding built into our algorithms.
FREE IN-STORE TRIAL IN 2018
Please contact Steve Johnson direct to find out more about our womenswear free trial (via email@example.com). Unlike most new digital services, we require ZERO INTEGRATION other than an internet connection. We'll even provide the devices. We just need access to your collections and digital imagery a few days in advance and introduction to one or two of your stores. See first hand the magical impact to in-store sales and customer service. Enjoy the reaction of store teams and customers alike. It could not be easier to 'try before you buy'!
- Trial with zero integration
- Easy to integrate and scale
- 'White label' solution
- Minimal staff training
- Endless Aisle capability
- Personalised Marketing:
- Direct Mail
- Website APIs
- Bespoke B2C Apps
BLOG & HOT TOPICS
RESEARCH & DEVELOPMENT
Changing rooms are an essential part of the fashion retail customer experience, Here are our top five tips to convert fitting room visits to sales.
5G will transform retail 5G ‘fifth generation mobile networks’ is set to launch in the UK as soon as 2019. The retail industry needs to prepare if it is to gain from a world where users can connect no matter where they are and with the exact performance they need. 5G’s promise to deliver ubiquitous[…]
‘What size are you looking for?’ is a question that is losing your fashion retail chain sales. Don’t get us wrong, size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register and keeping their online purchase.
Retail personalisation technology is supposed to be the magic bullet for the problem of online fashion returns. But does asking shoppers to guess their own body shape provide accurate data or a good customer experience? […]
Last week I attended Retail Week’s Be Inspired women’s conference in London along with a female colleague. It was indeed an inspiring day with panel discussions from retail’s top power players: Marks & Spencer managing director of clothing Jill McDonald, Mars Foods global president Fiona Dawson, and Karen Millen chief executive Beth Butterwick to name a few. […]
Retail news? Barely a week goes by without another chain parading its woes: announcing profit warnings, negotiations with creditors and store closures. BBC News today reported that 22,000 retail jobs are at risk in 2018 alone. The finger of blame is frequently pointed at the growth of e-commerce and Amazon in particular, but is it really that simple? After all, Amazon has been around since the mid 1990’s so it is hardly a new challenger.
A previous HOLM blog post discussed the importance of empowering retail sales staff with technology to put them on an equal footing with today’s ‘mobile first’ consumer. Yet there remains a reluctance among retailers to roll out in-store technology. They have their e-commerce platform for that sort of stuff after all. Then there is the risk of getting it wrong – an expensive mistake for any ambitious retail director.
But the problem is that customers simply do not silo your retail business into ‘stores’ and ‘e-commerce’; they view you as a single brand and expect a seamless transition between their online and in-store activities. In-store technology is the only way to provide this true omnichannel experience. Here we share five ways to make your in-store tech a success: […]
Which fashion retail head office positions didn’t exist 30 years ago? Head of Multichannel; social media manager; customer experience analyst… to name but a few. Yet on the shop floor we still have ‘shop assistants’ and that’s pretty much it.
In this post I’m going talk about how the role of the shop floor workforce has evolved dramatically in the past three decades. Next I will share four simple changes fashion retailers can make to ensure today’s sales staff feel relevant, valued and productive. […]
Closures and portfolio consolidation are sure bets in the game of fashion retail results bingo, right up there with unseasonable weather. While the e-commerce boom has admittedly left the sector with too much space on its hands, bricks and mortar has been unfairly dismissed as a dying channel. This has resulted in customers feeling short changed when their local store gets the axe or, worse, watching it slowly decay due to under investment.
Here are five reasons it’s more important than ever to invest in stores and make sure the baby doesn’t disappear with the bathwater. […]
Technology has transformed the way in which we shop for clothes: purchases are made at the touch of a button. Yes, as we whizz towards a 5G world, the buying process has never been easier. It’s what happens next that has failed to keep up. Here we examine how ‘the returns problem’ is set to be the decade’s defining issue for online fashion retailing, and more importantly what can be done to solve it.