PERSONALISATION FOR FASHION
THE MOST POWERFUL CLOTHING RECOMMENDATION TOOL FOR FASHION RETAIL
GROW IN-STORE SALES
No extra staff needed. We increase store turnover >25% by digitally empowering store assistants to sell, not just serve. Enhancing margins & store productivity. Removing waste and complexity using shopper data to benefit your entire supply chain.
OUR HOSTED APP
An ‘Express Styling service’ accessed via hand held devices and screens in-store. Instantly turning unskilled store sales assistants into highly productive ‘personal stylists’. Shopper profiles are then accessible every time customers revisit (any) store in the future.
LOVED BY SHOPPERS
It takes less than TWO minutes to create a shopper profile and what feels like a magical ‘shopping experience’. Store staff love it too! Earning trust and loyalty by always giving unbiased, personalised recommendation – that’s accurate from the first visit!
OMNI-CHANNEL
Our software is intentionally designed to start in-store. However, it’s then used to powerful sales effect online. Giving customers the same magical, truly personal & unified shopping experience. An ‘omni-channel’ solution and unfair advantage for our fashion retail clients.
HOLM
Feel at home with what you wear.
Turn your store teams into sales champions! They only need to be trained to use a tape measure. Don't let your customers waste time browsing! Help them enjoy their time choosing garments we know they will look great wearing. Our personalisation capability is unrivalled. Highly accurate because we recategorise garments (with more than 163 trillion combinations) to match more than 4,000 body shapes for women alone. Using machine learning for continuous improvement and a high level of automation to replicate this service online. When it comes to personalised clothing recommendation - the service your customers trust - starts at HOLM.
a personal styling business, fully automated for retail
We know what it takes to delight your customers. We've harnessed technology to create the fastest, most accurate EXPRESS STYLING service, to transform the way people shop for clothes. Delighting shoppers by only showing clothes we know they will look great wearing!
creating best in-store service
Customer service is the key differentiator in an increasingly competitive marketplace. We digitally empower store staff to give a fully personalised shopping experience. Very little training required - just how to use a tape measure! The most efficient 1:1 service you'll find.
winning shopper loyalty
Our recommendation is immediately accurate on the first visit as it's based on factual data, not guesswork. We only recommend what shoppers look great wearing. Creating more than trust. We give confidence and transform the way customers feel about themselves.
BEST CLOTHING COLLECTIONS
Using our 'single customer view' data and our extensive garment knowledge, we provide brands with insight to create the best clothing collections. Meaning less gambling every season, at least half the returns, less discounting and significantly more 'full value' sales.
HOLM RESEARCH - SHOPPERS DON'T LIKE THIS IN-STORE...
HIGHLY EXPERIENCED TEAM
Our team is now eleven strong and growing. We're a team of pioneers with deep retail industry knowledge, fashion 'know how' and body shape understanding built into our algorithms.
cristina holm
SETSQUARED PARTNERSHIP
steve johnson
STORE TRIALS ARRANGED IN LESS THAN A WEEK
Please contact Steve Johnson direct to find out more about our womenswear trial (via steve.johnson@myholm.com). We require ZERO INTEGRATION other than an internet connection. We can generate recommendations across your entire range, so store teams can sell product stocked online as well as what's in-store. We'll even provide the devices. We just need access to your collections and digital imagery a few days in advance and introduction to one or two of your stores. See first hand the magical impact to in-store sales and customer service. Enjoy the reaction of store teams and customers alike. It could not be easier to 'try before you buy'!
IN-STORE
MONTHLYLICENCE
- Trial with zero integration
- Easy to integrate and scale
- 'White label' solution
- Minimal staff training
- Endless Aisle capability
ONLINE / MOBILE
LET'SDISCUSS
- Personalised Marketing:
- Direct Mail
- Website APIs
- Bespoke B2C Apps
BLOG & HOT TOPICS
RESEARCH & DEVELOPMENT
Personal styling technology. Does it limit what my customer will buy?
A question we get asked a lot at HOLM is whether personal styling technology limits customer choice. Good fashion retailers are proud of their entire collections, so is it not bad business to tell a customer which five or six dresses she should be wearing? We agree. The HOLM app was designed to curate rather[…]
A dark day for retailers – how to stop Black Friday damaging your brand
UK retailers were today expected to rake in £2.44bn as shoppers hit the Black Friday sales. While the annual marketing frenzy may result in a sparkling top line, there’s a growing view it can have a damaging long term impact on a retailer’s profits and brand. Here we examine the dark side of Black Friday, and share[…]
Retailing and the Whale
Retailing gone wrong. How can we prevent the collapse of yet another UK department store? Retail veteran and HOLM chairman Richard Burrell penned this excellent thought piece on what’s gone wrong and how to fix it. Find the long form piece here or enjoy this abridged tea break read. From Orwell to House of Fraser[…]
Five things fashion retailers can learn from Amazon’s 4-Star store
Startups Round-up – 5 tech businesses that retailers should meet now
HOLM was proud take part in the Startup Discovery Mile at the recent Retail Week Tech Conference. We met lots of young companies who are as passionate as HOLM about challenging the status quo and reshaping retail. Here’s a round-up of five tech companies who stood out and that we think retailers should talk to[…]
Fitting room checklist – does your changing room look like this?
Changing rooms are an essential part of the fashion retail customer experience, Here are our top five tips to convert fitting room visits to sales.
5G is coming. Is your retail business prepared?
5G will transform retail 5G ‘fifth generation mobile networks’ is set to launch in the UK as soon as 2019. The retail industry needs to prepare if it is to gain from a world where users can connect no matter where they are and with the exact performance they need. 5G’s promise to deliver ubiquitous[…]
Fashion retail – what’s the difference between a size 10 and a size 10?
‘What size are you looking for?’ is a question that is losing your fashion retail chain sales. Don’t get us wrong, size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register and keeping their online purchase.
We’re women not smoothies – the problem with fashion retail personalisation
Retail personalisation technology is supposed to be the magic bullet for the problem of online fashion returns. But does asking shoppers to guess their own body shape provide accurate data or a good customer experience? […]
Retail – how women can get ahead – 5 lessons from Retail Week’s Be Inspired conference
Last week I attended Retail Week’s Be Inspired women’s conference in London along with a female colleague. It was indeed an inspiring day with panel discussions from retail’s top power players: Marks & Spencer managing director of clothing Jill McDonald, Mars Foods global president Fiona Dawson, and Karen Millen chief executive Beth Butterwick to name a few. […]