PERSONALISATION FOR FASHION
THE MOST POWERFUL CLOTHING RECOMMENDATION TOOL FOR FASHION RETAIL
GROW STORE / ONLINE SALES
Increasing website and store turnover by >25% by matching the right clothes to each customer’s body shape. Enhancing margins & store productivity. Reducing online returns by up to 70%.
OUR HOSTED APP / WEBSITE
An ‘Express Styling service’ operating on websites or via an app in your stores – instantly turning unskilled sales assistants into highly productive personal stylists and purchases that rarely return.
LOVED BY SHOPPERS
A magical shopping experience where only the best fitting clothes are presented to each customer. Unsurprisingly customers love it. As do store and digital teams – as they hit targets!
Our software is designed with the customer in mind. Operating in-store and online. Giving customers the same, highly personal & unified shopping experience WHEREVER they choose to shop.
Feel at home with what you wear
The future of fashion is personalisation. Using customer data to develop better collections, reduce waste and create a far more sustainable industry.
a personal styling service, fully automated for retail
The fastest, most precise EXPRESS STYLING service in fashion. Operating online and in stores.
100% focused on every customer
A personal service is what we all want. Our algorithms accommodate for more than 4,000 female body shapes which means our recommendations are incredibly precise.
winning shopper loyalty
Not only precise but also immediately accurate from the first visit. So we always make a great first impression for your brand, winning customer trust from the off.
data driven / better decisions
We create 'single customer view' data which means we assist brands develop the best clothing collections as well as benefit from significant supply chain efficiencies - better for margins AND our planet.
HOLM RESEARCH - SHOPPERS DON'T LIKE THIS IN-STORE...
HIGHLY EXPERIENCED TEAM
Our team is now ten strong and growing. We're a team of pioneers with deep retail industry knowledge, fashion 'know how' and body shape understanding built into our algorithms.
b2b2c and b2c launch
Currently seeking e-commerce fashion brands to join our new B2C site and see first hand our impact on sales conversion and reductions in returns. Also brands interested in a new 'Bricks & Mortar' retail store concept - designed to double transactions in half the space of traditional fashion outlets.
- Trial without any integrations
- Easy to integrate and scale
- 'White label' solution
- Minimal staff training
- Endless Aisle capability
- Personalised Marketing:
- Website APIs
- Bespoke B2C App / Website
BLOGS & HOT TOPICS
RESEARCH & DEVELOPMENT
A question we get asked a lot at HOLM is whether personal styling technology limits customer choice. Good fashion retailers are proud of their entire collections, so is it not bad business to tell a customer which five or six dresses she should be wearing? We agree. The HOLM app was designed to curate rather[…]
UK retailers were today expected to rake in £2.44bn as shoppers hit the Black Friday sales. While the annual marketing frenzy may result in a sparkling top line, there’s a growing view it can have a damaging long term impact on a retailer’s profits and brand. Here we examine the dark side of Black Friday, and share[…]
Retailing gone wrong. How can we prevent the collapse of yet another UK department store? Retail veteran and HOLM chairman Richard Burrell penned this excellent thought piece on what’s gone wrong and how to fix it. Find the long form piece here or enjoy this abridged tea break read. From Orwell to House of Fraser[…]
Changing rooms are an essential part of the fashion retail customer experience, Here are our top five tips to convert fitting room visits to sales.
5G will transform retail 5G ‘fifth generation mobile networks’ is set to launch in the UK as soon as 2019. The retail industry needs to prepare if it is to gain from a world where users can connect no matter where they are and with the exact performance they need. 5G’s promise to deliver ubiquitous[…]
‘What size are you looking for?’ is a question that is losing your fashion retail chain sales. Don’t get us wrong, size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register and keeping their online purchase.
Retail personalisation technology is supposed to be the magic bullet for the problem of online fashion returns. But does asking shoppers to guess their own body shape provide accurate data or a good customer experience? […]
Retail news? Barely a week goes by without another chain parading its woes: announcing profit warnings, negotiations with creditors and store closures. BBC News today reported that 22,000 retail jobs are at risk in 2018 alone. The finger of blame is frequently pointed at the growth of e-commerce and Amazon in particular, but is it really that simple? After all, Amazon has been around since the mid 1990’s so it is hardly a new challenger.
A previous HOLM blog post discussed the importance of empowering retail sales staff with technology to put them on an equal footing with today’s ‘mobile first’ consumer. Yet there remains a reluctance among retailers to roll out in-store technology. They have their e-commerce platform for that sort of stuff after all. Then there is the risk of getting it wrong – an expensive mistake for any ambitious retail director.
But the problem is that customers simply do not silo your retail business into ‘stores’ and ‘e-commerce’; they view you as a single brand and expect a seamless transition between their online and in-store activities. In-store technology is the only way to provide this true omnichannel experience. Here we share five ways to make your in-store tech a success: […]