SERVICE FAILINGS YOUR SHOPPERS HATE

Being ‘sold to’

Speaking with ill informed staff

Returning anything

Getting bad advice

Visiting stores to see a website

Having their time wasted

Finding personal data misused

Being disappointed

Service that’s bad can kill a fashion brand, especially in-store. How does your business perform versus our checklist?

Store success has always been about great service

Traditional fashion retailers are facing unprecedented challenges at present and there’s a lot of pressure on stores to perform. However, with more than three quarters of clothing still sold in U.K. stores, there’s a real opportunity to dramatically improve customer service where it matters. On the shop floor.

HOLM has created a scalable, inexpensive technology that turns store assistants into highly productive stylists. Selling through great service and because everything is highly automated, there’s minimal staff training necessary. Transforming the in-store shopping experience by creating a hassle free, totally differentiated ‘express styling service’. No appointment booking here.

What’s more it’s all achievable without increasing existing staffing costs because we create efficiencies that free up the time. For example, there’s far less product to remerchandise each day from the fitting room ‘fails’ because we help customers try on the right clothes in the first place.

We recommend you don’t let your competitors adopt our services first. 10 years of shopper research highlights that this is what shoppers want (and what store staff have been crying out for). HOLM converts and keeps shoppers loyal. See how quickly your store teams perform when they give this great service!

About HOLM

HOLM’s in-store personal styling technology matches clothes to customers depending on their body shape (one of more than 4,000 body shapes for women calculated by our algorithms). Our USP is accurate recommendation from the off. Following a two-minute measuring process by your sales staff (theatre – tick, customer service – tick), customers are presented with a ranking of garments guaranteed to make them look great. The result? Happy, loyal customers who share their experience through word of mouth, a thriving bricks-and-mortar store and a customer profile that boosts sales across all channels. Happy staff too, hitting their sales targets by using an application that’s been carefully designed for simplicity and ease of use.

To find out how to put purpose back into your ‘bricks and mortar’ store estate, please visit HOLM’s website: www.myholm.com or simply please contact steve.johnson@myholm.com for more information.

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