HOLM was proud take part in the Startup Discovery Mile at the recent Retail Week Tech Conference. We met lots of young companies who are as passionate as HOLM about challenging the status quo and reshaping retail.
Here’s a round-up of five tech companies who stood out and that we think retailers should talk to now.
What? Wordnerds use advanced linguistics and Artificial Intelligence to help organisations understand text. Whether it’s tweets, social media or online reviews, they automate listening and understanding, allowing retailers to act.
Why? As well as an excellent brand name, these guys are doing really clever stuff. We loved the example of their work with baby care brand Tommee Tippee: the Nerds’ text analysis of its online reviews revealed that parents had a problem with the loud ‘beep’ one of its bottle sterilizers made. The company changed the design as a result of this information. Would a human sifting through volumes of online feedback have been able to identify this problem so quickly?
What? Founded after 10 years of research and development, OneStock aims to be the leader in omnichannel technology for retailers. It aims to connect all supply sources with customer demand and offer full flexibility on delivery proposition whilst optimising profits.
Why? Retailers claim to be omnichannel, customers expect them to be omnichannel, but few actually are. ‘Bricks and mortar’ and e-commerce channels remain silos in so many retail businesses. This means the customer loses out: if the dress they are after is not in the online warehouse, they are told it is out of stock regardless of whether their local store has it. OneStock fixes this by unifying disparate stock and distribution systems.
What? Shoppar uses computer vision to understand a customer’s age, gender, mood, attention and interest. The live customer data is delivered in online dashboards that help retailers deliver targeted marketing messages on digital in-store screens.
Why? Retailers are losing in-store shoppers to e-commerce. More than ever retailers need to understand how to give shoppers a better shopping experience. Dynamic instore promotions work for both the customer and the retailer. www.shopparapp.co.uk
4. Down Your High Street
What? Here’s one for the Independents. Down Your High Street is a shopping website/marketplace where customers can buy goods direct from independent retailers like boutiques and independent shops in one place.
Why? Down Your High Street creates a level playing field for independent retailers that might not be able to afford their own e-commerce site. This platform puts the convenience back into local high street shopping. www.downyourhighstreet.com
What? PostTag gets delivery drivers to the right front door first time. It does this by checking customer address details across multiple databases. Once satisfied it has located the absolute correct location for delivery, it creates a unique PostTag for that property – essentially a 3 digit “tag” on the end of the existing postcode. No more driving in circles, no more searching lanes and dead ends, no more delays in the dark – PostTag Delivery locates a destination precisely and gets delivery drivers there fast.
Why? At HOLM we’re obsessive about perfecting the first part of the customer journey. PostTag tackles the last part with the same level of detail, a clever solution that works for the retailer and the customer. www.posttag.co.uk
By Steve Johnson, co-founder, HOLM
HOLM’s in-store personal styling technology matches clothes to customers depending on their body shape. Its USP is accurate recommendation from day one. Following a two-minute measuring process by your sales staff, shoppers are presented with a ranking of garments guaranteed to make them look great, not simply fit. Transforming the way shoppers feel about your brand as we only show them clothes they look great wearing.
The result? Delighted, loyal customers who promote their experience by word of mouth; a thriving bricks-and-mortar store and a customer profile (data set) that boosts sales across all channels. Happy and motivated staff too, hitting their targets using an application that’s been carefully designed for simplicity and ease of use (even for Saturday staff).
To find out how HOLM‘s in-store personalisation technology will fit seamlessly into your retail infrastructure and to hear more about why now, more than ever, fashion brands should contact firstname.lastname@example.org or visit our website for more details: www.myholm.com