UK retailers were today expected to rake in £2.44bn as shoppers hit the Black Friday sales. While the annual marketing frenzy may result in a sparkling top line, there’s a growing view it can have a damaging long term impact on a retailer’s profits and brand. Here we examine the dark side of Black Friday, and share[…]
HOLM was proud take part in the Startup Discovery Mile at the recent Retail Week Tech Conference. We met lots of young companies who are as passionate as HOLM about challenging the status quo and reshaping retail. Here’s a round-up of five tech companies who stood out and that we think retailers should talk to[…]
‘What size are you looking for?’ is a question that is losing your fashion retail chain sales. Don’t get us wrong, size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register and keeping their online purchase.
Retail personalisation technology is supposed to be the magic bullet for the problem of online fashion returns. But does asking shoppers to guess their own body shape provide accurate data or a good customer experience? […]
A previous HOLM blog post discussed the importance of empowering retail sales staff with technology to put them on an equal footing with today’s ‘mobile first’ consumer. Yet there remains a reluctance among retailers to roll out in-store technology. They have their e-commerce platform for that sort of stuff after all. Then there is the risk of getting it wrong – an expensive mistake for any ambitious retail director.
But the problem is that customers simply do not silo your retail business into ‘stores’ and ‘e-commerce’; they view you as a single brand and expect a seamless transition between their online and in-store activities. In-store technology is the only way to provide this true omnichannel experience. Here we share five ways to make your in-store tech a success: […]