Want to reverse fashion retail store performance? Think how your customer feels.

By Cristina Holm, co-founder HOLM

It makes sense to start HOLM’s series of expert blogs with the why? Why, when bricks-and-mortar fashion shops are closing left right and centre, and there’s a bunch of tech companies developing online personalisation tools, am I launching a system that involves both of these things – interaction with a sales assistant and an app?

I’ll answer this question below, and also share my list of five free yet effective ways that will improve customer service in your store starting today.
[…]

SHOPPERS ‘REALLY LIKE’ CHECKLIST

Great customer service

Helpful, informed staff

Everything kept simple

Accurate advice

Convenience

Efficiency (saving time)

Well protected personal data

Nice surprises

How does your fashion brand and your competitors score versus this shopper checklist?

[…]

WINNING CUSTOMER LOYALTY IN FASHION

Loyalty matters. More now than ever in fashion. It’s what holds a business together. HOLM gets it. HOLM is all about the shopper. Similar to Amazon, we’re obsessed with the customer. We focus on winning more than their trust. We give each confidence. Transforming how they feel. Creating a very special brand of loyalty.

Our software has been developed specifically for fashion, creating a totally personalised service. It may be tech, however it simply comes across as a magical shopping experience to each customer. It’s inexpensive to deploy and turns untrained store staff into highly productive stylists. All managed through a single application.

Brilliant for fashion retailing, as we dramatically improve customer service skills and your shopper’s in-store experience directly translating to higher turnover and eye watering returns on your investment introducing HOLM. . We focus on the customer… so you, the retailer, can focus on great product. We even help there too. Our unique customer data sets create powerful management information for brands to improve their ranges and collections.
[…]