Want to reverse fashion retail store performance? Think how your customer feels.

By Cristina Holm, co-founder HOLM

It makes sense to start HOLM’s series of expert blogs with the why? Why, when bricks-and-mortar fashion shops are closing left right and centre, and there’s a bunch of tech companies developing online personalisation tools, am I launching a system that involves both of these things – interaction with a sales assistant and an app?

I’ll answer this question below, and also share my list of five free yet effective ways that will improve customer service in your store starting today.


Great customer service

Helpful, informed staff

Everything kept simple

Accurate advice


Efficiency (saving time)

Well protected personal data

Nice surprises

How does your fashion brand and your competitors score versus this shopper checklist?