We’re women not smoothies – the problem with fashion retail personalisation

Retail personalisation technology is supposed to be the magic bullet for the problem of online fashion returns. But does asking shoppers to guess their own body shape provide accurate data or a good customer experience? […]

Retail – how women can get ahead – 5 lessons from Retail Week’s Be Inspired conference

Last week I attended Retail Week’s Be Inspired women’s conference in London along with a female colleague.  It was indeed an inspiring day with panel discussions from retail’s top power players: Marks & Spencer managing director of clothing Jill McDonald, Mars Foods global president Fiona Dawson, and Karen Millen chief executive Beth Butterwick to name a few. […]