A question we get asked a lot at HOLM is whether personal styling technology limits customer choice. Good fashion retailers are proud of their entire collections, so is it not bad business to tell a customer which five or six dresses she should be wearing? We agree. The HOLM app was designed to curate rather[…]
Changing rooms are an essential part of the fashion retail customer experience, Here are our top five tips to convert fitting room visits to sales.
‘What size are you looking for?’ is a question that is losing your fashion retail chain sales. Don’t get us wrong, size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register and keeping their online purchase.