Tag: stylist

Personal styling technology. Does it limit what my customer will buy?

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A question we get asked a lot at HOLM is whether personal styling technology limits customer choice. Good fashion retailers are proud of their entire collections, so is it not bad business to tell a customer which five or six dresses she should be wearing? We agree. The HOLM app was designed to curate rather[…]

Fitting room checklist – does your changing room look like this?

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Changing rooms are an essential part of the fashion retail customer experience, Here are our top five tips to convert fitting room visits to sales.

Fashion retail – what’s the difference between a size 10 and a size 10?

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‘What size are you looking for?’ is a question that is losing your fashion retail chain sales. Don’t get us wrong, size is important, but it is second to body shape in the factors that will result in a customer visiting the cash register and keeping their online purchase.

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